BEKAAR Advertising…Indian advertising hits a new low!
A bikini clad woman coming out of water and walkingon the shore…suddenly the reel stops and voice over saying “isme kuch khaas hai, isme jaan hai – JKS Cement. Can I please ask the relation between cement and a semi-bare woman walking on the beach??
This is just one example of DEGRADED ADVERTISING, there are a lot more playing on TV these days.
I agree that advertising is all about creating a recall in the minds of viewers but does that mean drawing a co-relation between nude woman and cement, or a blind man’s masculinity and his inner wear. This can again be translated into a question – SO, IS ANY Publicity good PUBLICITY? Certainly not. There is an image that a company has and the job of an ad is to enhance that image not make a mockery of it.
So, when Akshay Kumar acts as a blind man and stops a bank robbery, one thing a NORMAL person pledges is…NEVER TO BUY Dollar club or when a horny monky is playing with a brand of undergarments (I don’t remember the name and neither do I wish to), you can do nothing else but get irritated and change the channel. Just when I’m writing this…I’m seeing a BEKAAR Havell’s fan ad…pity!
Some questions to the companies – Don’t you guys check the sensibilities of advertisements that go in your name? Do you guys measure the success that your advertisements give you or are randomly loading your ad agencies with budgets? You hired an ad agency to create awareness/enhance image or make people irritated and pledge not to even see your product again?
Questions to advertising agencies – Do you guys think that the advertisements these days are QUALITY? Are you sure that these ad’s are creating a POSITIVE impact on the viewers?
Have you forgotten David Ogilvy’s words – “I don’t regard advertising as entertainment or an art form, but as a medium of information”
All said and done…as there are all kinds of people, there are all kinds of ad’s…some good and some bad…I do not mean to degrade all the ads, I have my set of favorites like VODAFONE, HCL, HP, AIRTEL, HDFC, Coke etc) but watching the above mentioned ads has irritated me enough to write about this. .
What do you think of this, do share your views?
Like the article? Please share on your social network. 🙂