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Is everybody jumping the gun on Health Apps?

Health driven technology has been the talk of the tech town for a while now. Acquisitions, product concepts and even some launches from the gadget giants of the world have brought this segment to life. Fitness Apps like Noom have … Read More

Facebook Quarterly Results: Mobile dominates

Facebook reported a stellar set of quarterly numbers. While the growth was robust across all offerings, mobile advertising sales seems to have outstripped all others. Over 59% of the advertising sales revenue came from mobile vis-a-vis 53% in the … Read More

Career Case- Media Integration

Background

  • The prospective client is the biggest consumer IT company in the world
  • Spends majority of its marketing budget with the competition on account of better media integration options
  • The whole sales leadership wants to get proportionate share before … Read More

Case for Video Marketing on Facebook

Statista & Mashable recently came up with this insightful chart about what are people posting on Facebook.

The chart clearly outlines the domination of photos on FB and I am sure your own experience on the social network will justify … Read More

iBeacon- The new Marketing Wand

Apple’s one slide presentation on the iBeacon technology at IOS7 launch event might well turn out to be NFC’s obituary. iBeacon is Apple’s rendition of a ‘Bluetooth Low Energy’ device that can transmit data (small files) within the range of … Read More

Apple launches iPad 2

It was first rumored to come out in April, but Apple seems to have pre-poned the launch of the most exciting and awaited gadget the around the world…the iPad 2.

iPad 2 features an entirely new … Read More

Adam runs into further trouble: FCC Approval

(12th Jan, 2011) Another update

Android Police is reporting that Adam has ran into another impediment as it gets ready to be shipped.

US buyers have received email notifications that their orders are ready to ship out, except for that … Read More

Adam runs into further trouble: FCC Approval

(12th Jan, 2011) Another update

Android Police is reporting that Adam has ran into another impediment as it gets ready to be shipped.

US buyers have received email notifications that their orders are ready to ship out, except for that … Read More

Sony Ericsson unveils Xperia Arc

Sony Ericsson today launched the new Xperia™ arc smartphone with the latest version of Android – 2.3 and some great multimedia features.  Xperia™ arc is the first of a new generation of Xperia smartphones to be announced … Read More

HP unveils HP DreamScreen400 – getting the family together

Hewlett-Packard has unveiled the HP DreamScreen400, a digital device all set to take centre-stage in Indian homes and the world. In the DreamScreen400, HP has created an icon based, touch enabled intuitive interface which brings a host of … Read More