June 5, 2010

Insight into the Blogging world

With blogs becoming an increasingly popular way for Internet users to get information, it is interesting to see where this content is coming from and who’s writing it. SYSOMOS has recently released the findings of an interesting study about the blogosphere using data gathered through their social media monitoring and analytics platform. They analyzed more than 100 million blog posts that provided information about their age, gender and location information. Here are some interesting findings:

Age – Not surprisingly, the most active bloggers are younger people who have grown up during the blogging “revolution”, which started about seven years ago. Bloggers in the 21-to-35 year-old demographic group account for 53.3% of the total blogging population. This group is followed by the generation just behind them – people 20-years-old or under are 20.2% of the blogging landscape. This group is closely followed by 36-to-50 year-olds (19.4%) , while bloggers who are 51-years-old and older only account for 7.1%.

Gender – The difference between genders in the blogosphere is balanced with women making up 50.9% and males 49.1% of bloggers. This suggests the Internet is a gender neutral environment.

Location – It should not be much of a surprise that the most bloggers (29.2%) are located in the U.S. In fact, there are more than four times as many bloggers in the U.S. as there are in the second most populated country within the blogosphere – the U.K., which is home to 6.75% of bloggers. Japan accounts for the third-most bloggers (4.9%), followed by Brazil (4.2%), Canada (3.9%), Germany (3.3%), Italy (3.2%), Spain (3.1%), France (2.9%) and Russia (2.3%).Β  India is contributes just 2.14% of the bloggers.

What do you think of these findings? Any surprises?


  1. Wow, these are interesting statistics!! I’m 30 and I intend to blog till I die πŸ˜€

    Pixellicious Photos

  2. Oopsie….I always thought that there were more Male bloggers than female bloggers. Seems I was wrong πŸ™

  3. vishalgaba

    @Kcalpesh – That is the spirit Kcalpesh…all the best πŸ™‚

    @Shiva – Yes, that was a big surprise for me too…had thought on the same lines!

  4. Very interesting!!

    So out of 2.14%, I am amongst the 50.9% and 19.4% πŸ™‚

  5. LOL just read the comments above, I was under the impression that the number of women bloggers was much larger – there are a lot of Mommy Bloggers and most of the blogs I read are by women! πŸ™‚

  6. vishalgaba

    @Indian Homemaker – Lol..that’s a different view we get from you. Well, maybe the genre that we follow might be different and that’s the reason…our thinking varies…what do you say?

  7. Ajith C G

    I guess in another 5 years we ll overtake evryone!!

  8. I could never understand why the US has such a disproportionate share of the blogging world. Does this also include non-english blogs? I would assume so since Spain, Russia, Japan and Sweden are there, but what about China? China has more Internet users than the US…

    What determines the number of bloggers? Is it a measure of citizen participation or citizen interest in the world around them? This might actually grow to be an interesting indicator of something important that I don’t know yet!

  9. Wow! very interesting statistics, I had no clue that Australia had so many bloggers πŸ˜€
    I am in the majority groups as far age group and gender goes.
    Though good to see more female bloggers than men (even though marginally more).
    Thank you for sharing πŸ™‚

  10. KrishnaBaalu

    wOw wonderful statistics with surprising facts- I belong to the minuscule minority but I am proud I m an active blogger


  11. vishalgaba

    @ Ajith – All the best to you πŸ™‚

    @Bhagwad – Well, Sysomos has analysed close to a 100 million posts and then released these findings, so it is kind of hard to question the findings

  12. vishalgaba

    @Chatterbox – Thanks πŸ™‚

    @KrishnaBaalu – Which catergory are you in?

  13. Oops v Indians are lagging behind πŸ™

  14. vishalgaba

    @Vignesh – Yes, unfortunately we are lagging way behind other countries…

  15. Wow thanks for the fascinating stats. I am surprised to see that the gender distribution is basically even and that India isn’t even in the top three blogging countries! The age distribution isn’t that surprising, but I’m sure the younger people section is growing rapidly.

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