Sony Ericsson expands its GreenHeart™ credentials with the Elm mobile phone

The new GreenHeart™ phone and the first GreenHeart™ accessory – Bluetooth™ Noise Shield Handsfree VH700
Sony Ericsson builds on its environmental heritage with new commitment to the GreenHeart™ strategy through its accessories portfolio

Sony Ericsson announced the Sony Ericsson Elm phone and the Bluetooth™ Noise Shield Handsfree VH700, the newest additions to the company’s GreenHeart™ portfolio. This mobilephone and accessory provide consumers with an expanded range of products to make an educated green choice without compromising on design and functionality.

With green being the mantra going into the New Year, Sony Ericsson also announced today, the intention to make all accessories greenheart compliant by 2011. With the Elm phones Sony Ericsson gives you the power to block background noise, with the Noise shield, Clear Voice and intelligent Volume Adaptation. Keeping in line with the Communication Entertainment proposition, the phone offers an easy-to-use social networking experience featuring the Widget Manager application, which allows users access their social networking page via the stand-by screen and quickly switch between different social networks,” said Peter Ang, Vice President of Marketing of Asia Pacific at Sony Ericsson.

Changes like an E manual in the phone, minimized packaging, waterborne paint, the use of recycled plastics, and low power consumption chargers make the phone truly a ‘Smartphone’. The phone also comes loaded with the Walkmate application which tracks your daily exercise, so keep yourself and your environment fit.

The Sony Ericsson Elm phone

The Sony Ericsson Elm phone and the VH700 all benefit the environment and help reduce CO₂ emissions through:

Recycled plastics
E-manual in phone
Free from hazardous chemicals
Low power consumption charger (EP300 GreenHeart™)
Walk Mate eco application
Green calculator
Minimized packaging
Condensed user guide (VH700)
Waterborne paint (VH700)

Sony Ericsson Elm phone announced today will be shipped with a GreenHeart™ personal handsfree; the Stereo Portable Handsfree HPM-60J, which is a step towards reaching the 100 per cent GreenHeart™ accessories goal.

The Sony Ericsson Elm phone – Designed for life and more

Quality voice – noise shield, clear voice and intelligent volume adaptation
Natural fit – human curvature and ergonomic keypad fits in the palm of a hand
Feel secure – back up your personal information over the air on Sonyericsson.com
Social networking the easy way – easily switch to Facebook™, myspace™ and Twitter
5.0 megapixel autofocus camera – snap friends and family and upload images to blogs and websites
Essential guide – Google™ search and Google™ Maps, Wisepilot™, turn-by-turn navigation with AGPS and 10 days free weather forecast with Accuweather
Media player – get a rich media experience

The Sony Ericsson Elm phone supports UMTS HSPA 900, 1200 and GSM GPRS/EDGE 850, 900, 1800, 1900. The Sony Ericsson Elm phone will be available in the colours Metal Black and Pearly Rose from Q1 2010.