Below is a presentation by Trendspotting that captures the review of the online Indian women as they are now a major part of the Indian population online. Recent research indicate that a third of young online women in India are active users. Moreover, Indian mothers can be considered a worthy target online:
1. Indian Online moms see the internet as a vital communication and information tool.
2. They spend more time on the web compared to all other media
3. They are highly engaged in all internet related behaviors (search, read newspapers, listen to music, watch TV)
4. Many of them share experiences on brands and purchases online.